Alioto Public Relations & Marketing specializes in the following areas:   Marketing Communications Websites and online newsletters Brand Essence and Building Campaign Development and redemptions Community Relations Media Outreach and Management Press Releases, Press Kit Development & Copy Writing Media Tours Advertising Event planning Trade Show Support

Marketing Communications     Marketing Collateral – Alioto PR & Marketing works with your designer or one of my designers create effective marketing collateral for your company.   Newsletters– Develop consumer newsletter and set up the direct mail and on-line distribution of the newsletter.   Website Production – Create your small business website in for as little as $500   Direct Mail Campaigns – Alioto PR & Marketing specializes in strategic direct mail campaigns to your target demographics.   Internet and Email marketing – Develop an online marketing strategy that will drive traffic to your website through various marketing channels and develop a database of consumers who WANT to receive information about your company.   Print Management – Working with print vendors, I manage the printing of your business forms, letterhead, marketing collateral, POP / POS and other printing needs guaranteeing my clients the best pricing and product.

Brand Essence & Building     Brand Essence and Brand Messaging – Developing the brand essence of your company is the most important part of projecting your company’s image. I work with clients to develop the brand essence and maintain that messaging in all of your marketing collateral and corporate communications.   Focus Groups –Set up focus groups to develop consumer insight, competitive insight and cultural insight about your products and branding.

Campaign Development and Redemptions     Consumer Rebate and Redemption Programs – Developing consumer rebates for retail products is an extremely effective way of promoting a product. I specialize in setting up consumer rebates and managing the outsourced rebate redemption center.   Campaign Development and Naming - Working with clients; we brainstorm to come up with some creative names for your marketing campaigns.   Advertising and Redemption Forms – Alioto PR & Marketing work with some of the most creative designers to create print ads, packaging and point of purchase materials.   Loyalty Programs – Develop programs that will create customer loyalty and customer retention.

Community Relations   Business Organizations –Involve your company in local business organizations.   Charity Organizations – As a public relations firm, I believe in giving back to the community. I do this by volunteering my services to local charities. As part of my service, I take pride in involving my clients as charity sponsors and silent auction donors.   Neighborhood Outreach – Working with clients who are in the service industry, I are able to create a community outreach program such as business mixers and cross-promotions.

Media Services Media Counsel – Alioto PR & Marketing uses targeted media to communicate my clients' key messages and ensure that the messages are communicated clearly and effectively. Press Releases, Press Kit Development & Copy Writing - Alioto PR & Marketing offers an extensive list of writing services to create pieces that will ignite the media's interest and generate results. Media Training – Alioto PR & Marketing provides clients with extensive media training and counsel on how to effectively talk with journalists. Press Contact Management - With the help of the latest technology, I create targeted media strategies for each client, ensuring the appropriate idea gets to the correct reporter.

Advertising   Media Buys – Working with several local and national publications; I will negotiate rates and placement for your print and online advertising.   Added Value – As part of your media buy, I negotiate “added value” items from the mediums you are advertising with that include remnant space, events and other promotional considerations.   Broadcast – Alioto PR & Marketing will negotiate rates and “added value” for your broadcast advertising as well as work with the network to develop the creative

Event Planning   Strategic Event Planning – Alioto PR & Marketing can produce your event from start to finish. Anna has over 10 years experience in planning events on a small or large scale.    Budgeting- In budgeting an event, Alioto PR & Marketing contacts several organizations that will donate their services and products in return for publicity and cross-promotion. This creates a substantial savings to clients when producing events.   Trade Show Support & Events – Alioto PR & Marketing provides support for your company on the tradeshow floor, working the trade. After the show, coordinate your private events for the trade and press.